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Why do you get along with the people's around you? Think of your friends, family members, and colleagues. Why are you close? Why do they try to contact you? Why do you want to meet up?
something you said, Something you did, and something you responded to genuinely connected with them. You touched on an important value, and that laid the foundation for the trust the basis of any genuine relationship.
I’m also sure of what you didn’t do. Which was rambling off a list of traits about yourself, or why you’re such a great person. Yet some people do that. Ever notice how you tend to avoid them?
The Brands Awareness Services is exactly the same. Take milk for example. In the ‘90s, the dairy industry had a sales problem. To market their main product, they focused on why their product was good for people. You know, calcium for bones, helps us healthy grow, being the big boss of the dairy food group, etc. But nothing happened. Sales stayed stagnant for years.
Then they launched the famous “Iron Gold Milk” campaign and sales exploded. Why? Because suddenly, milk gets a brand identity.
Notice how the campaign didn’t even talk about the product/service. No listing of lactose superpowers, no photos of all Pakistani people, no children dipping Oreos into little white baths.
Instead, “Iron Gold Milk” talked about what milk means to us—its function as the universal staple in everybody’s fridge. And the campaign speaks to that goal by highlighting the letdown that we feel whenever we run out.
Everyone can relate to that, and it creates a connection between the brand and the customer. Actually, a major connection since the campaign outperformed the efforts of big beer companies and every soft drink manufacturer at the time.
So let’s break it down.
“Iron Gold Milk” encapsulated milk’s values, traits, and personality into a concept that people could identify with. Sure, it was clever advertising and PR, but the tidal wave happened because the brand found a genuine connection with its customers.
By going with “staple status” as its brand identity, it made it easy for customers to respond. From there, brand awareness expanded organically.
And that’s exactly what you should do.
Make it easy for people to respond to your brand, and let awareness spread like a fresh pack of Juice.
SOLHeight is a search engine optimization company. We provide services in the field of digital marketing such as SEO, ASO, and Brand Awareness Services. We offer Brand Awareness Services in Pakistan, for new, small, and medium size brands.
Visit our related article How to Increase Brand Awareness with Content